Entrepreneurship: It’s a buzzword on a lot of college campuses, in executive boardrooms, and among venture capitalists, franchisers, advocates and believers in the American dream of self-sufficiency and inventiveness that pays off. But really—what is it?
At the University of Baltimore’s Merrick School of Business, entrepreneurship is being redefined—it’s no longer enough to claim to be an entrepreneur as a result of an affinity for creativity, or an impulse to start projects with the hope that they bear fruit. Today’s entrepreneur—and tomorrow’s business leader—is intensely focused on business basics, like competitive pricing, financial forecasting, IT and human resources, and is fusing those skills with the kind of innovation that can prove to be a game changer.