As health systems and hospitals consolidate and battle for patients, they are starting to employ online consumer marketing efforts. A new Provider Web Presence Index is now available to track the success of providers.
Payer+Provider Syndicate has created the Provider Web Presence Index, which was released Tuesday, and evaluates the quality of the web presence of hospitals compared with competitors. The tool is based on a single indicator, which incorporates measures of web traffic, inbound linking and site relevance.
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