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UNH Research Finds Angel Investor Behavior Can Be Influenced by Ego | UNH Today

By September 2, 2022No Comments
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Media relations logo 9 92 16DURHAM, N.H.—Angel investors—wealthy individuals who provide essential funds for start-ups—often invest under conditions of extreme uncertainty. While their funds can be vital to early-stage ventures, researchers at the University of New Hampshire found that angels’ egos can play a significant role in their investment decisions—the bigger the ego, the larger and more diverse the deal and the lower the number of co-investors.

 

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