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Personalized medicine was supposed to be the pot of gold at the end of the rainbow. It was going to be the payoff our society would see after investing in the Human Genome Project and so much other biomedical research. While most people on the street can’t say what it means, anybody can understand the standard definition on Wikipedia. It’s about “the customization of healthcare, with decisions and practices being tailored to the individual patient by use of genetic or other information.”

But just as the concept started gaining impressive momentum last year, a movement is afoot to redefine it under a new banner of “Precision Medicine.”

New Enterprise Associates Inc. is likely to open a Boston office within the next half a year, General Partner David Mott told the Boston Business Journal.

The fact that it’s Mott – former MedImmune chief and a prominent life sciences investor – saying this suggests the move is all about biotech. His comments to the Boston paper back up this notion: “Boston is winning the biopharma innovation race, versus other geographies.” Mott is based in Maryland.

State officials are seeking some changes in the $84 million InvestMaryland program, including allowing the Department of Business and Economic Development to acquire a greater ownership interest when investing in a venture firm.

Current law prohibits DBED from acquiring an ownership interest of more than 25 percent in a business in which it invests. Legislation filed by Sen. Edward J. Kasemeyer (D-Dist. 12) of Columbia on behalf of DBED would allow the state to acquire a larger interest if the investment is in a venture or private equity firm.

The Baltimore area is a hub of intellectual and technological capital, but a new report says the city ranks behind the national curve when it comes to patenting this research.

The Baltimore region ranks 116th out of 358 metro areas across the country when it comes to per capita patent applications, according to a report released Friday by the Brookings Institution. And while the number of patents granted per year nationally has increased by roughly 50 percent, the number of patents granted in the Baltimore area has remained relatively the same since 1980, according to the report.

Silicon Valley venture capital giant New Enterprise Associates, known as NEA, is likely to open a Boston area office within the next six months. That’s according to General Partner David Mott, leader of the venture firm’s health care investing and former CEO of drug maker Medimmune, which was bought by AstraZeneca plc (NYSE: AZN) in 2007.

Mott is based in Washington D.C. but says he spends so much of his time in Boston, that it only makes sense to put out a shingle here.

Portfolio optimization and strategic site selection are crucial for success in the industry’s new reality.

In the new reality for life sciences companies – one where the product development formula of the past no longer applies, where extensive M&A activity is needed to fill pipelines and mitigate risk, and where an increasing amount of attention and opportunity lie in emerging markets – prudent measures and strategic solutions are critical to succeed. Yet with all this change and uncertainty comes an immeasurable amount of opportunity.

A New Jersey foundation that funds research coming out of the state’s medical school has agreed to replenish its investment arm with $5 million to pump into biotechnology startups at the pre-seed stage — one of the most difficult stages for companies to get funding.

The New Jersey Health Foundation’s Foundation Venture Capital Group in New Brunswick, New Jersey invests up to $500,000 in pre-seed stage companies spinning out of the University of Medicine and Dentistry of New Jersey. It is poised to close its 10th investment deal from the fund initially set up in 2006.

Jim Gates, physics professor and string theorist at the University of Maryland, is best known outside academia for his ability to explain the super-cerebral world of theoretical physics to scientific dummies.

In one oft-viewed PBS video, Gates endeavors to define string theory in 30 seconds, asking: What’s left after splitting an atom 35 times? “We have no instruments to measure that, and so people like me have been working on a piece of mathematics called string theory and superstring theory to answer that question. We think there are filaments there.”

Two more venture capital firms have been selected to receive money for investing in early-stage businesses through the state’s InvestMaryland program.

New Atlantic Ventures in Reston will receive $8 million and Kinetic Ventures in Chevy Chase will receive $5 million through the program, which is run by the Maryland Venture Fund Authority. The $84 million InvestMaryland program will give two-thirds of its money to venture capital firms to invest in early-stage companies in Maryland and the Venture Fund Authority will invest the rest itself.