Business Pulse Poll: Does Greater Washington need to rebrand itself? – Washington Business Journal

The 2030 Group has hired a consultant to create a campaign to rebrand Greater Washington and expects to launch that campaign early next year. The fear is that the region all too often loses its best and brightest to places such as Silicon Valley and lags when it comes to diversifying its economy away from a dependence on the federal government to a more entrepreneurial one centered on innovation.