For more than ten years, the LIVESTRONG Foundation’s iconic yellow wristband has symbolized the struggle against cancer. While many charities and foundations are focused on only the medical aspects of cancer research, LIVESTRONG emphasizes advocacy and assistance for the millions of people living with cancer.
These people will face countless issues outside of their medical care, such as fertility concerns, emotional wellbeing, practical challenges, financial issues, clinical trial matching, etc. Addressing all of those concerns are elements of what they call “patient-centered care”. They aim to make this approach the care standard around the world and recently announced a partnership agreement with the Dell Medical School at the University of Texas at Austin to create the LIVESTRONG Cancer Institute. LIVESTRONG will invest $50M over 10 years to help create a new model of patient-centered care.