When health IT startups say they’re making a new technology platform for physicians, John Sung Kim has an immediate follow-up question – for what specialty?
That’s a question he learned was critical as he began building and trying to sell the platform developed by his first health startup, DoctorBase. It’s been a series of hits and misses, which Kim isn’t afraid to talk candidly about. In a recent interview, he explained to MedCity News one of the most surprising things he learned when he set out to build a mobile platform that would let doctors, administrators and patients communicate without having to pick up the phone.
To read the full, original article click on this link: Health IT startups, “physicians” shouldn’t be a target market. Get more specific. | MedCity News