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Millennials and Healthcare: 3 Tips to Reach Young, Stubborn Patients

By February 25, 2014No Comments
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Twenty-somethings can be a tough crowd to please. They’re glued to their smartphones, opinionated, and entirely dependent on technology. When facing an illness, they’ll jump head-first into the information-abyss of a Google search. By the time they make it to the doctor’s office, they’ve already digested 15 academic studies and 10 online articles.

As the Pew Center points out, this hyper-connected behavior is a double edged sword — on the one hand, millennial patients have the resources to be their most empowered and informed. The problem? These young information-seekers risk falling prey to poorly researched online articles, bad advice on social media, and the impulse to self-medicate to avoid expensive ER visits. Not to mention, some members of this demographic are deluded enough to think that they’re ‘too healthy for healthcare.’

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