AI and Big Data allow innovators to leverage neuroscientific knowledge at scale to untapped markets.
We would all like our brains to be more powerful – especially those of us with reason to fear the effects of advancing age or a degenerative illness. For the entrepreneurs behind widely promoted “brain-training” apps like Lumosity, the universal desire for cognitive improvement translates to lucrative opportunities. Some scientists and clinicians, too, have hopped on the bandwagon, seeking avenues to lend their expertise to the business world while theoretically bringing cognitive enhancement to the masses.
{iframe}https://knowledge.insead.edu/blog/insead-blog/neuroscience-based-product-innovation-hype-or-hope-9196?utm_source=Content+Partners&utm_campaign=542ff5815f-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_602b84e75f-542ff5815f-250171813{/iframe}