At the beginning of 2020, the proposed most profitable businesses to open in Kenya ranged from photography, mobile money shops, travel agencies, cake & snack suppliers, bodaboda riders, printer/computer sales, and garbage collection. However, once it became clear that we would be in the ‘new normal’ for the foreseeable future; winners & losers of the pandemic started to emerge.
The immediate winners were those that experienced performance improvement due to the pandemic. Examples of these have been fin-techs like Mpesa whose revenue moved to top gear once the decree was made to reduce or avoid handling of cash altogether.
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