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Under Armour launches $25,000 innovation challenge for Armour39 device – Baltimore Business Journal

By October 17, 2013News
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Under Armour Inc. is hunting for the techies that can help the company beef up its fitness tracking device known as Armour39.

Armour39, a digital performance monitor launched in March, tracks an individual’s heart rate, calories burned and workout intensity, and provides a “WILLpower” score that reflects how hard an individual trained during a workout.

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