Personalized medicine was supposed to be the pot of gold at the end of the rainbow. It was going to be the payoff our society would see after investing in the Human Genome Project and so much other biomedical research. While most people on the street can’t say what it means, anybody can understand the standard definition on Wikipedia. It’s about “the customization of healthcare, with decisions and practices being tailored to the individual patient by use of genetic or other information.”
But just as the concept started gaining impressive momentum last year, a movement is afoot to redefine it under a new banner of “Precision Medicine.”
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