Taking a page from national payers such as Aetna and Humana, Independence Blue Cross opened an innovation lab this week. The idea is to use it to examine the best ways to integrate startup ideas from DreamIt Health companies and research insights produced with its provider collaborations at Penn Medicine and New York University Langone Medical Center.
Insurance companies have a reputation for moving slow as molasses and being resistant to change. But the changes mapped out by the Affordable Care Act are forcing them to make changes. Will adding a few white boards and comfortable chairs in a separate from its corporate offices make that much difference at IBC?
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